James Luedde roams the streets connecting with sub-cultures while dialing in his approach. That is how he describes it, and you can feel it in the work. Grit is the right word. Not harsh, but honest. He photographs what most photographers walk past: the texture of a community, the face behind the brand, the life sideways from the main frame. Fotoset Photography, established 2007. University of South Florida. 2013 CL Visions Award. His street projects "Life Sideways" and "The Thin Line" explore transparency and mental health with the same realism he brings to commercial work.